Salad dressing used to come in a glass bottle, which you opened and poured.

Then they put it in a plastic squeeze bottle.

And apparently it's been in a squeeze bottle for so long
 that Nalley introduced the pourable bottle as a "new" idea.

Next, they'll be selling "non-microwavable popcorn," that you have to put into a special machine called a "popcorn popper."  But it'll be NEW!