| Appeared in June 1994 |
Creative math, from Dr. Scholls |
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What in the hell's going on at the bottom of this ad, you ask? |
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Let's try to forget for just a moment that there's a skinny white guy standing here with a Sumo Wrestler on his shoulders, in an effort to sell us insoles. Alone, this qualifies as a Dumb Ad, but let's delve further into what the heck their marketing department was thinking when they did this...
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I was interested in the ad's
claim that Well, I know no human weighs 4 million pounds, so where did they get these numbers? They must be talking additive weight. But even that's a stretch. Assuming the "average man" weighs about 180, and has a 3-foot stride, that means 3,780,000 lb. / 180 lb. = The average man walks 11.93 miles every day? But how can you calculate things
like this additively? That would be like saying I can
run 100 miles, or jump a thousand feet, or drink a million pints
of beer
I know for a fact I can't drink more than 20 pints at once...
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The icing on the cake is the fact that this ad appeared in Popular Science magazine... |
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Text content and original graphics c.2006 by T. Graff / All ad images and scans copyright their respective owners.